Google release an official guideline on how to do SEO.
It was with a little trepidation I downloaded this PDF and began to read as I wasn’t sure what surprises where in store for me. 20 minutes later and with a sigh of relief, I’m happy to say, I have been completely spot on in the advice I give and follow myself in regards the creation, development and discipline according to Google for good SEO practices.
I will be following on with this handbook to my clients as its simple, straight forward and to the point with little technical jargon so making it a valuable document to pass to clients and potential clients alike. The most important point being that its straight from the horses mouth and no one will be able to argue with that!