One of the promotional tactics I’ve been working on lately is RSS. While I know RSS has been around for a long time, I’m just starting to get into it. Here are a few of the ways that I have been using it lately to generate traffic to my sites.
1. RSS Combiners (or Mixers)
There are many different sites that will take multiple RSS feeds and combine them into a single XML feed. The benefit of this is you can combine your RSS feed with other related RSS feeds and promote that RSS feed somewhere (blog, twitter, RSS feed engines, etc) and it will be a totally unique feed. My favorite RSS Mixer is RSSMix.com.
2. RSS to Twitter
Whether you have one RSS feed or 100, you can use different services to post your RSS feed updates to Twitter. This in turns will create a link back to your site. The amount of traffic you generate will depend on your Twitter account as well as your posting frequency. I’ve found that posting updates every 10 minutes doesn’t get much traffic and will cause you to lose followers. Posting 10-20 times per day seems to be the sweet spot for generating quality traffic from people interested in your link. My favorite RSS to Twitter site is Rss2Twitter.com. The site works great, but their traffic stats are WAY off.
3. RSS to WordPress
If you want to syndicate an RSS feed to your WordPress blog, then you’ll need a special plugin. There are a couple different plugins that I’ve tried, but one stands out clearly as the best, WP-O-Matic. It hasn’t been updated in nearly two years, but it still works great. This plugin will take an RSS feed and create a post (or draft) out of each item it pulls from the RSS feed. Duplicate content doesn’t usually rank well in the search engines, but if the info is relevent it can be of benefit to your readers it is worth considering.
4. Getting Links Indexed
One of the most difficult thing you’ll do as a webmaster is building links. After you start building links, you’ll realize that unless search engines know about those links, they’re useless for anything but direct traffic. One of the ways you can help search engines find your links is to bookmark them, and use that RSS feed.
Delicious offers RSS feeds for your bookmarks, so just start building your links, bookmark them at Delicious and send that RSS feed to a blog or Twitter. That’s thinking outside of the box! Here is an example feed of Delicious’ last 15 hot bookmarks. I use this method to get deep links from high PR sites indexed. Works especially well with sites like Ezilon and BOTW since the root domain is an authority, but some of the inner pages need to be indexed.
While link building is still #1 on my list of priorities, the way link building happens is beginning to change, and it’s getting easier!
Brandon Hopkins is a professional link builder who works with small and large sites to achieve #1 rankings. If you want to rank #1, contact Brandon today!