Less is more, they always say and I think this video below goes to prove that case in point. Working on the concept of allowing us to fill in the blanks it serves to illustrate in a nice and succinct manner what most of us would love to see our business or our clients business achieve in any given campaign.
I love the way it shows the movement of the “blank” message across different mediums, from phone calls and word of mouth to blog reviews and opinion based comments to car stickers and mico blogging formats and helps us get a grasp of the Big Picture that effective marketing has become. Hat tip to the guys at 22squared.com for such a good job.
Enjoy and as always, comments are always welcome.